Posts Tagged ‘social media’

Social media: A controversial study looks at business value, and a Canadian initiative proves it

July 23, 2009

The search for measurability of investment continues to dog the emergent social media space. Facebook and social network advertising produces notoriously poor results, leaving global marketers scratching their heads trying to figure how to engage with the explosive amount of attention being paid to this space by consumers and B2B buyers alike. Recent studies show that a substantial number of CXOs conduct their own online research, making it a key medium to connect with decision makers, and the staggering growth of Facebook (250 million members since it launched five years ago in a Harvard dorm room) outpaces nearly every other medium in history. But a definitive model connecting buyers to vendors has yet to emerge. (more…)