First it was Minister Flaherty Tweeting the budget on March 4. Then on March 11, Prime Minister Harper streamed his reply to the Speech from the Throne on YouTube. And last night, YouTube broadcasted an interview with the Prime Minister, a moderator fielding questions from Canadian YouTube users.
With the private sector exploring how best to use social media more and more, it’s clear the Canadian government wants in on the fun.
So what sort of implications will this have in regards to how government communicates with the Canadian public?
During a broadcast of CBC’s “The National,” Allan Gregg of the program’s At Issue panel argued that while the use of this technology (YouTube) in this way is new, the strategy is not. The Globe and Mail agreed: “Political leaders have always searched for ways to get their message directly to voters, unfiltered by journalists.”