Posts Tagged ‘itac’

Prorogation and the ICT industry – what it means to us

January 20, 2010

Linda Oliver
Vice-President, ITAC

One of ITAC’s goals in 2010 is to monitor Parliament Hill and Queen’s Park on behalf of our members, keeping an eye on the bills and key characters that will affect the way ICT companies operate in the near future. It might seem ironic, then, that we start this when Parliament has been prorogued, essentially halting all progress on the passing of bills through the House of Commons and the Senate until March. 

On March 3, we will see the reopening of Parliament and a Speech from the Throne, meaning Parliament is back in session. Then on March 4, Prime Minister Harper will unveil a new budget. Like Bernard and many others in the ICT industry, I hope that in and around all this we see a clear commitment to a Canadian digital economy action plan. Until then, though, all committees have been dissolved and all bills have died on the order paper – this means the process of having each individual bill passed will start from scratch in March, regardless of how close to passing the bill had come. 

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Social media: A controversial study looks at business value, and a Canadian initiative proves it

July 23, 2009

The search for measurability of investment continues to dog the emergent social media space. Facebook and social network advertising produces notoriously poor results, leaving global marketers scratching their heads trying to figure how to engage with the explosive amount of attention being paid to this space by consumers and B2B buyers alike. Recent studies show that a substantial number of CXOs conduct their own online research, making it a key medium to connect with decision makers, and the staggering growth of Facebook (250 million members since it launched five years ago in a Harvard dorm room) outpaces nearly every other medium in history. But a definitive model connecting buyers to vendors has yet to emerge. (more…)


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