Archive for July, 2009

Diversity: Once more with feeling

July 31, 2009

There are days – and I consider myself fortunate in this –  when I am truly inspired at work. Yesterday was one of them.

A group of diversity champions from several ITAC members met at the request of Jim Muzyka, who represents Xerox Canada on ITAC’s Board of Directors. At our June 22 meeting, Jim set out a bold proposal to address the diversity challenge that faces the ICT industry in Canada. His proposal resonated with a Board that is currently composed of 36 men (no visible minorities) and two women, and he directed to put a diversity action plan together for our Association and our industry. The purpose of yesterday’s meeting was to begin to map that plan out.

I’ve been an advocate for broader engagement of women in tech for at least 20 years. On some levels this activism is rewarding. It’s introduced me to some of the finest people in tech that I know. But looking back I can’t say that a whole lot has changed. The level of participation of women in tech as running at about 25% ten years ago. And that’s pretty much where we are today. (more…)

Social media: A controversial study looks at business value, and a Canadian initiative proves it

July 23, 2009

The search for measurability of investment continues to dog the emergent social media space. Facebook and social network advertising produces notoriously poor results, leaving global marketers scratching their heads trying to figure how to engage with the explosive amount of attention being paid to this space by consumers and B2B buyers alike. Recent studies show that a substantial number of CXOs conduct their own online research, making it a key medium to connect with decision makers, and the staggering growth of Facebook (250 million members since it launched five years ago in a Harvard dorm room) outpaces nearly every other medium in history. But a definitive model connecting buyers to vendors has yet to emerge. (more…)

Get Digital! Step 2

July 6, 2009

By now you’ve gotten your company website up and running and you are beginning to convey information about your firm to the world.  You’ve enabled a contact us page and integrated that to your business email system even if just a maildrop.

Conventional thinking is that now you start to flesh out your web page and build more content before doing outreach.  You can certainly do that, but I’d suggest not.  The best way to get notice is by word of mouth or what I call reference stories.  Whatever you do, there’s a customer in there somewhere either in the classic buy/sell sense or as a recipient of a service you offer. (more…)


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